
The South Korean entertainment industry is no stranger to scandals, but few have resonated as deeply as the recent events surrounding actress Kim Sae-ron and actor Kim Soo-hyun. From a tragic death to explosive allegations involving minors, this scandal has captured global attention. Here is an in-depth timeline detailing key events, repercussions, and broader implications for the entertainment industry.
Detailed Timeline of Events:

May 18, 2022
- Kim Sae-ron’s DUI Incident: Actress Kim Sae-ron, renowned for her roles in films like “The Man from Nowhere,” was involved in a drunk driving incident in Seoul’s Gangnam District. She crashed her vehicle into multiple objects, including a transformer, leading to power outages affecting 57 nearby businesses. Her blood alcohol level was found to be 0.2%, significantly exceeding the legal limit of 0.08%, resulting in the revocation of her driver’s license.

February 16, 2025
- Tragic Death of Kim Sae-ron: Kim Sae-ron was found deceased in her Seoul residence at the age of 24. Authorities reported no signs of foul play and are investigating the circumstances surrounding her death.

February 20, 2025
- Explosive Allegations Emerge: Following Kim Sae-ron’s death, online rumors surfaced alleging that actor Kim Soo-hyun had a romantic relationship with Kim Sae-ron while she was still a minor, sparking immediate controversy.
March 2, 2025
- Agency Denies Allegations: Kim Soo-hyun’s agency, Gold Medalist, issued an official statement denying the allegations, claiming the relationship began legally in 2019 when Kim Sae-ron was 19.

March 10, 2025
- Kim Sae-ron’s Family Demands Apology: Kim Sae-ron’s family held a press conference demanding a public apology from Kim Soo-hyun. They announced legal action against YouTuber Lee Jin-ho for spreading allegedly false claims about Kim Sae-ron’s personal life.
March 2025
- Garo Sero Research Institute Releases Photos: The YouTube channel “Garo Sero Research Institute,” approached by Kim Sae-ron’s family due to Korean media reluctance, published photographs purportedly showing Kim Soo-hyun and Kim Sae-ron in a romantic context while she was still a minor, further fueling public outrage.



March 15, 2025
- Brands Cut Ties with Kim Soo-hyun: Major brands, including Prada and Dinto, terminated endorsement deals with Kim Soo-hyun amidst escalating controversy.
- Disney+ Drama Postponed: The streaming giant Disney+ announced an indefinite postponement of Kim Soo-hyun’s upcoming drama, “Knock Off.”
March 17, 2025
- Legal Counteractions by Kim Soo-hyun: Kim Soo-hyun’s legal team filed complaints against individuals spreading false information and unauthorized images, specifically targeting YouTuber Garo Sero Research Institute and a person claiming to be Kim Sae-ron’s relative.
March 20, 2025
- Additional Controversies: YouTuber Lee Jin-ho released audio recordings with controversial claims about Kim Sae-ron’s personal life, adding complexity to public perceptions.
Broader Impact on the Entertainment Industry:
This scandal highlights several pressing issues within the South Korean entertainment industry:
- Celebrity Mental Health: The tragedy of Kim Sae-ron underscores the severe mental health challenges celebrities face, often due to relentless public and media scrutiny and pressures.
- Media Ethics and Responsibilities: The controversy sparked by “Garo Sero Research Institute”, Lee Jin Ho and other online media outlets prompts critical discussions about the ethical responsibilities of media and the circulation of potentially damaging information.
- Legal and Ethical Standards: The allegations involving a minor led to broader debates regarding legal protections, ethical boundaries, and privacy rights within celebrity culture.
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